Sunday, February 8, 2015

Being Creative With Marketing Space


This is just my opinion, of course, but I have seen a lot of aluminum railgates as show here on a Snap-On truck, and on 95% of those I have seen, they failed to take advantage of some of the best marketing space on the bottom of the liftgate. High Five to this company paying attention and using some wonderful graphics to boot. When the liftgate is down, the graphics are not harmed because they don't touch the ground, so it is a perfect place and a very creative place too. And, even though it isn't on a liftgate, but a roll-up door, FedEx ground pays attention too.

I hope to see more railgates like this one in the future!

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