Monday, March 9, 2015

2016 Nissan Titan Overview


Nissan has a big challenge in front of it, maybe even bigger than when it decided to enter the half-ton segment almost 15 years ago. Remember the Alpha-T concept truck at the 2001 North American International Auto Show in Detroit? Not only does Nissan have the oldest and worst-selling half-ton pickup truck in the segment — the Titan — but there's also momentum building in the marketplace for new pickup sales to explode once again. It would behoove Nissan to take advantage of this.

And consider this: in the last two years, every half-ton manufacturer has completely re-engineered or significantly upgraded its products. Can any segment in the auto universe say that? If there's a truckmaker that has everything to gain with its next-generation full-size competitor, it's Nissan. So the reveal of the 2016 Titan next week at the 2016 NAIAS is a highly anticipated event.

Read the whole story at:  http://news.pickuptrucks.com/2015/01/2016-nissan-titan-overview.html

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