Mercedes pick-up launch before end of decade

Mercedes PickupMercedes-Benz Vans has announced its intention to introduce a one-tonne pick-up challenger globally before 2020. It will be the first time that the German manufacturer has marketed a model in this sector of the LCV market and yes, it will be coming to the UK. Initially, it will be targeted at markets in Latin America, South Africa, Australia and Europe, all of which are currently showing sustained growth in the pick-up segment.

The as yet un-named model will be designed and developed in-house by Mercedes-Benz Vans and will be aimed at both commercial and private users; think Volkswagen Amarok and you can see where Merc is coming from with the newcomer. Whether it will be produced in any other body style than a double cab is unknown, but as it’s destined for such diverse markets we would expect to see a full mix, including the option of two-wheel drive models.

“As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model,” said Volker Mornhinweg, head of Mercedes-Benz Vans. “We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety and design of a Mercedes-Benz passenger car. We will design our brand’s first pickup according to this recipe for success.” - See more at: http://www.vansa2z.com/Mercedes-pick-up-launch-before-end-of-decade#sthash.PPJ03C80.dpuf

Source: http://www.vansa2z.com/Mercedes-pick-up-launch-before-end-of-decade