Isuzu has been holding Truck Fests, first called Truck Attacks, all over the country over past few years. And has seen these result in yearly increases in sales of its light, medium, and heavy-duty trucks. It is not veering away from this winning strategy any time soon. The country’s top seller of trucks just held its first Truck Fest this year.
Dump trucks . . . Semis . . . Tankers . . . Medium sized trucks . . . Light trucks . . . in various guises and uses . . . Who thought that an exhibit made up of these utility vehicles could be interesting or even exciting?
Isuzu Philippines did . . . and over the years the Truck Fest . . . also known as the Truck Attack in earlier iterations . . . has become an awaited event in various parts of the country . . .
The Truck Fest has been a success not only as a Truck show but also as vehicle for sales for Isuzu . . . Every year, Isuzu Philippines has seen sales of its brand new trucks increase . . .
Buoyed by the success of Isuzu in becoming No. 1 in sales of medium and light trucks . . . and lately in heavy duty trucks . . . Isuzu launched its first Truck Fest for the year at the SMX Convention Center . . .
Isuzu’s heavy duty trucks are showcased at the Truck Fest . . . The C-Series is highlighted by the CYH51S, a 20-cubic meter dump truck . . . and the CYZ51M which shown as 15 cubic meter dump truck . . . and as a concrete mixer . . .
Bigger and heavier than the C-Series are exhibits of the E-Series . . . The EXR51F and the EXZ51k . . . tractor heads for hauling containers and . . . Another EXR51F is configured as a flatbed truck while two EXZ51K models are configured as fuel tankers . . .
Also showcased are Isuzu’s best-selling light-duty N-Series trucks . . . the NPR85 and the NPS models in cab and chassis formats . . . and the purpose-built NHR NT flexi truck . . . the NHR MB i-VAn . . . the NQR dropside . . . and the NQR aluminum van with side door . . .
Isuzu also displayed its medium duty truck, the F-Series FRR aluminum van . . .
Also participating in the truck are various partners of Isuzu . . . the companies which build bodies for trucks . . . and provide other needs of truckers and fleet owners . . .
Top honchos of Isuzu Philippines are optimistic the Truck Fest will continue the company’s dominance in the truck sectors . . .
Isuzu is planning to hold more Truck Fest in other regions . . . bringing over the models to exhibits in Luzon . . . the Visayas . . . and Mindanao . .
Isuzu dealerships . . . those with showrooms large enough to accommodate them … will also be have some of the trucks on display . . . Customers can also request to view them at the Isuzu plant . . .
The Truck Fest best showcases what Isuzu wants to be known as . . . the dependable partner for businesses that need vehicles for shipping goods, materials and products . . .
For many years, Isuzu has lorded it over the light and medium truck segments now it has become to dominate the heavy-duty category. The Truck Fest has played a role in this. But perhaps it may also be because the economy has grown enough for many haulers and companies to afford brand new trucks which is always the best investment in the long run.