Happy New Year - 2022!
• Ford user experience team uncovered important customer wants with cardboard prototype made in a few hours with scissors, a razor blade and a hot glue gun
• Mega Power Frunk design and engineering teams faced lofty challenges, including an asymmetrical frunk, drainable floor and waterfall hood design to meet customer expectations
DEARBORN, Mich.– A cardboard box found a new lease on life after being recruited by Ford to help develop a new feature known as the Mega Power Frunk. The all-electric 2022 F-150 Lightning pickup’s new front trunk or, as it’s known in industry speak “frunk” is the largest in the truck industry – with 400 liters (14.1 cubic feet) of cargo space and maximum payload capacity of 400 pound
“The F-150 Lightning pickup’s Mega Power Frunk is one of those features that reshape what vehicles can provide for customers. It’s sheer size, ample power supply, drainable floor and open and close system that opens with the touch of a button make it frunking awesome!” said Linda Zhang, F-150 Lightning Chief Program Engineer.
What many don’t know is this spacious and dynamic space began life as a simple cardboard box with a cutout front door and a liftable hood.
Understanding the Customer’s Needs
It began back in February 2018 with Team Edison – Ford’s dedicated battery electric vehicles incubator that incorporates close collaboration between different teams to find solutions to customer needs. A small group of young user experience designers set out to California, where they sat down with actual Ford truck and fleet customers to talk about how they might use such a feature. The prototype, made of cardboard for simplicity and cost and built in about a day using scissors and hot glue, was brought to every meeting to help customers visualize the opportunity.
In the studio, Greg Ardisana, design strategy director, passenger vehicles, and other Team Edison research members worked as consultants alongside engineering and design whenever they had customer use questions, which led to a close-knit collaboration between groups.
Once the frunk is open, customers can fill it with ice and drinks to “frunkgate” it, since it’s water-resistant, cleanable and has a drainable floor.
Steve McInally, frunk feature supervisor, said the team explored every detail as an opportunity. “We put the customer first in every decision we made and were able to deliver on a Mega Power Frunk,” he said. “And it’s going to blow people’s minds.” The 2022 F-150 Lightning pickup will be available starting Spring 2022.
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1 - Cargo and load capacity limited by weight and distribution.
2 - FordPass App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 184,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
WHAT IS A DIESEL ROTARY SCREW AIR COMPRESSOR?
A diesel rotary screw air compressor is an air compressor fueled by diesel that uses rotors to compress air. Diesel air compressors allow operators to generate compressed air on demand for powering tools and equipment.
Learn more at: https://www.vmacair.com/product/diesel-driven-air-compressors/
CVC Section 2813 outlines who must stop at weigh stations and inspection stations:
2813. Every driver of a commercial vehicle shall stop and submit the vehicle to an inspection of the size, weight, equipment, and smoke emissions of the vehicle at any location where members of the California Highway Patrol are conducting tests and inspections of commercial vehicles and when signs are displayed requiring the stop. Every driver who fails or refuses to stop and submit the vehicle to an inspection when signs are displayed requiring that stop is guilty of a misdemeanor.
CVC Section 260 defines "commercial vehicle" (bolding added):
260. (a) A "commercial vehicle" is a motor vehicle of a type required to be registered under this code used or maintained for the transportation of persons for hire, compensation, or profit or designed, used, or maintained primarily for the transportation of property.
(b) Passenger vehicles which are not used for the transportation of persons for hire, compensation, or profit and housecars are not commercial vehicles. ...
(c) Any vanpool vehicle is not a commercial vehicle.
(d) ...
CVC Section 410 defines a "motor truck" (bolding added):
410. A "motor truck" or "motortruck" is a motor vehicle designed, used, or maintained primarily for the transportation of property.
CVC Section 471 defines "pickup truck" (bolding added):
471. A "pickup truck" is a motor truck with a manufacturer's gross vehicle weight rating of less than 11,500 pounds, an unladen weight of less than 8,001 pounds, and which is equipped with an open box-type bed not exceeding 9 feet in length. "Pickup truck" does not include a motor vehicle otherwise meeting the above definition, that is equipped with a bed-mounted storage compartment unit commonly called a "utility body."
Learn more at: https://dot.ca.gov/programs/traffic-operations/cvef/weigh-stations
What started as a trade show has evolved to meet the changing needs of the industry. The event has expanded beyond the walls of Indiana Convention Center to encompass hotels, restaurants, sports arenas, concert venues and the streets that connect them. From Monday to Friday, its energy, scale and intensity encompass the city — making Work Truck Week a one-of-a-kind industry experience. View press release.
“We have Super Duty customers who saw the Tremor winch calling to say they want that same choice,” said Ron Meredith, Ford truck vehicle personalization planning manager. “So we’ve expanded its availability to every new Super Duty pickup and made sure it meets the needs of all of our hardworking Super Duty customers.”
Available as a factory-orderable option or dealer-installed accessory, the winch can be added to optional 7.3-liter gas V8 or 6.7-liter Power Stroke® V8 diesel-powered 2020 or newer 4x4-equipped F-250 and F-350* Super Duty pickups with available dual batteries and dual 397-amp alternators.
Developed with crash safety and capability top of mind, the fully integrated winch is mounted behind the steel bumper and features optimized airflow and clearance regardless of engine choice. The winch features high-tensile strength, abrasion-resistant synthetic cable is ideal for helping stranded motorists or as an indispensable tool on the job site. The winch includes the only wireless remote control in its class**, along with a wired remote control.
The Ford Performance Parts winch by Warn will be available to order beginning April 8 as a $3,000 factory option, or it can be added after purchase at a local Ford dealership for $3,000 MSRP plus labor.
The Ford F-Series Super Duty is proudly assembled at Kentucky Truck Plant in Louisville, Kentucky, and Ohio Assembly Plant in Avon Lake, Ohio.
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*Not available with F-350 DRW equipped with 4.10 rear gearing
**Class is full-size pickups over 8,500 pounds GVWR
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.