Ford Ropes 'Truck of Texas' Title, Best Truck Lineup, Six Other High Honors at Annual TAWA Texas Truck Rodeo

  • The 2012 Ford F-150 is named Truck of Texas, the most prestigious award presented by the Texas Auto Writers Association (TAWA) at its annual Truck Rodeo in the country’s largest truck market. In addition, Ford products and technologies win top honors in seven other categories
  • The 2012 Ford Edge is named CUV of Texas
  • Ford EcoBoost® technology – available for both F-150 and Edge – is named best vehicle feature. EcoBoost uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines
  • Ford also is named Truck Line of Texas for the 12th consecutive year, in recognition of the best-in-class capability and durability of its truck lineup
2012 Ford F-150
SAN ANTONIO, Oct. 24, 2011 – Ford trucks and crossovers have earned top honors at the 2011 Texas Auto Writers Association (TAWA) Truck Rodeo, including the 2012 Ford F-150 being named Truck of Texas – the most prestigious award.
“Texan consumers put their trust in TAWA’s automotive journalists. After lining up vehicles from major auto manufacturers, our members determined Ford simply had the best trucks and crossover,” said Mike Herzing, president of TAWA. “But the real winners here are Texas’ truck buyers. Ford delivers the trucks that fit their lifestyles.”
Ford also swept seven additional categories for its trucks, crossovers and EcoBoost engine technology.
“These honors show Ford trucks still reign supreme in Texas, and it is rewarding to see that the truck-savvy Texas auto writers appreciate just how innovative our F-Series pickups are,” said Mark Fields, Ford's president of The Americas. “These awards validate what our customers have been telling us about our ‘Built Ford Tough’ F-150, and we are honored by their recognition of the strength of our truck lineup as well as our crossovers and EcoBoost engines.”
A total of 48 vehicles were entered in the rodeo and evaluated by the 57 registered TAWA members. TAWA is one of the largest associations of auto writers in the U.S.
At this weekend’s Rodeo, TAWA members also named Ford’s EcoBoost engine technology Best Vehicle Feature.
V6 EcoBoost engine sales have accounted for more than 40 percent of F-150 retail sales volume each of the past six months. Additionally, F-150s with EcoBoost had their best-ever sales month in September.
The V6 engines continue to outsell V8s among F-150s, with Ford’s new 3.5-liter EcoBoost and 3.7-liter V6 engines representing 57 percent of F-150 retail sales in September.
Ford F-150 EcoBoost-equipped trucks offer best-in-class trailer tow capability of 11,300 pounds and can achieve 22 mpg on the highway and 16 mpg in the city. No other truck with comparable horsepower and torque can match the F-150 EcoBoost in highway or city fuel economy.
The 2012 Ford Edge also was awarded the honor of Crossover of Texas and Best Midsize CUV of Texas.
The 2012 Edge features an all-new 2.0-liter EcoBoost® four-cylinder engine that offers 30 mpg highway and 270 lb.-ft. of torque – a combination unmatched in the segment.

Ford’s lineup of trucks also was named Truck Line of Texas for the 12th consecutive year. Ford’s dominance of the TAWA Truck Line of Texas award is further evidence of the durability and reliability of Built Ford Tough F-Series trucks.
The full list of Ford vehicles winning top honors in their categories at TAWA Truck Rodeo is:
  • Truck of Texas: 2012 Ford F-150
  • Truck Line of Texas: Ford Motor Company
  • CUV of Texas: 2012 Ford Edge
  • Heavy-Duty Pickup Truck: 2012 Ford F-250 King Ranch Super Duty
  • Luxury Pickup Truck: 2012 Ford F-150 Platinum EcoBoost
  • Full-Size Pickup Truck: 2012 Ford F-150 SVT Raptor
  • Mid-Size CUV: 2012 Ford Edge Limited
  • Outstanding Feature: Ford EcoBoost Engine Technology

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