Read to Succeed - Your Library is a Well of Knowledge | Sales Tips

Here's a thought, and a concept, from the Little Platinum Book of Cha-Ching, the story of the life and times of John Patterson, the father of American salesmanship, and the founder of the National Cash Register company. His principle #7 is: Your library is the artesian well of knowledge." 

In other words, it's the deepest well you can possibly dig and has the purest water, and purest information, you can find. Look behind me. I have over 2500 volumes on the science of selling dating back to the early 1860's. I do it, and I read them, because I want to understand where sales came from, in order to understand where sales are, and where sales are going. That's how I became a good writer, I became a good reader, and a good understander, of history. 

John Patterson said, "Books are not just for reading, they're also for reference." So when you buy a book, you dog-ear it, you put it in your library, or now you can put it on your Kindle or your iPad and you can read those books for future reference and print out all the things that you highlight. But the bottom line is, books give you an understanding and information that you could not get anywhere else. And the best part is that you can have them for little or no money in today's world. Read to succeed.

Courtesy of Jeffrey Gitomer's Sales Caffeine. See more about Jeffrey at www.buygitomer.com

No comments: