Uber Freight Launches for Owner-Operators, Small Fleets

Owner-operators and small fleets can find loads via their mobile devices. Photo: Aether Films, courtesy Uber Freight
With the official launch of Uber Freight, an app that matches trucking companies with loads to haul, Uber is looking to transform the world of freight transport much as it has changed the world of taxis with its ride-sharing app.
After years of other companies trying to offer what are often nicknamed “Uber for trucking” freight-matching services, Uber itself is launching a load-matching app it says will make “logistics and transportation as magical as pressing a button and getting a taxi,” according to Eric Berdinis, product lead for Uber Freight.

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