“Quiet Revolution” campaign featuring LeBron
James telegraphs GMC’s future with its first all-electric truck
DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold
design and remarkable capability to the electrified vehicle space, during today’s
big game, in an ad titled “Quiet Revolution” featuring LeBron James.
The
spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric
truck with the remarkable quietness inherent in the operation of an electric
vehicle.
The
GMC HUMMER EV truck will showcase the GMC brand’s design and engineering
potential, and will feature:
·
1,000
horsepower
·
11,500
lb-ft of torque
·
0
to 60 mph in 3 seconds
“GMC
builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to
new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We
are excited to debut our revolutionary zero-emissions truck during the biggest
night in TV advertising.”
The
30-second TV spot featuring James is scheduled to air during the second quarter
of the big game in the U.S. and during the fourth quarter in Canada. The spot highlights
the anticipated performance of GMC’s all-electric super truck, which will
generate remarkable metrics in terms of horsepower, torque and acceleration
while providing incredible on- and off-road capability. All of this is combined
with the vastly reduced noise and zero emissions inherent in the operation of an
electric vehicle.
As part of the
digital and social media marketing push surrounding the big game ad, GMC took
over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the
conversation at #GMCHummerEV.
The GMC HUMMER EV
will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck
assembly plant[2].
More information
is available at www.gmc.com/HummerEV.
About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.
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