DETROIT – In a virtual keynote today at CES 2022, General Motors Chair and CEO Mary Barra outlined the waves of change that are coming as society moves toward the mass adoption of electric vehicles. GM, a company transitioning from automaker to platform innovator, provided a view of EV technology's inflection point at CES one year ago.
“Technology driven by purpose will change the world,” said Deborah Wahl, GM global chief marketing officer. “GM is redefining how people and goods are moved. Our commitment to a vision of a world with zero crashes, zero emissions and zero congestion has positioned us to lead. As we implement our growth strategy, we have an opportunity and, frankly, an obligation to create a better future for generations to come. That’s the Ultium Effect.”
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