In all of my experience, I have found that the ground rule for maximum success starts with the right frame of mind. In my opinion, that frame should be creative thinking versus competitive thinking. One need not worry about competition. There is enough. Start here. Get creative.
I would take this a huge step further and even encourage partnering with other dealers to help each other be more successful. I am confident from experience that you will find it a rewarding move.
I've seen many dealers in the past who think they are an island; who think that just because you have a particular truck that the customer will have to come to you. That is very old thinking and the chances are good that you will have that truck a long time. Find a partner or several partners and share your inventory in a format that makes sense. You will all sell more trucks more easily.
No comments:
Post a Comment