When partners James Watts and Matt Barrett purchased Silver Moon Brewing in Bend, Ore., in 2013, they had the intended to shake things up and do business a little differently. Recognizing that Central Oregon, and Bend specifically, is known for being an “outdoor town,” Watts said, the co-owners immediately looked for something they could take to outdoor festivals, fund-raisers, marathons, cycling races, and other events to represent the brand well outside of the brewery.
See rest of article here: Innovation Spotlight: Silver Moon Brewing
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