Sunday, July 24, 2016

GMC Named Most Ideal Popular Brand For Third Straight Year

Sierra, Yukon, Acadia top segments 
in AutoPacific’s 2016 Ideal Vehicle Awards

 

DETROIT – GMC today was named Most Ideal Popular Brand in AutoPacific’s 2016 Ideal Vehicle Awards for the third consecutive year. Three GMC models led their respective segments, one of only two automakers to do so.  

The Acadia topped the Large Crossover SUV segment and the Yukon/Yukon XL ranked highest in the Large SUV segment. The brand’s top-selling vehicle, the GMC Sierra, led the Light Duty Pickup category for the second straight year.

Available now, the all-new 2017 GMC Acadia offers precisely-crafted interior features, next generation infotainment and innovative driver alert technologies for a quality, comfortable and convenient traveling experience.
  
The 2016 Ideal Vehicle Awards are based on responses from over 65,000 owners of new 2015 and 2016 model year vehicles across all major manufacturers. Surveyed after 90 days of ownership, customers were asked which changes they would make to their car or truck in 15 key categories, including ride and handling, interior storage, safety features, power and acceleration and technology. 

“By asking vehicle owners if they would change various aspects of their vehicle if given the opportunity, we not only identify problem areas and opportunities for improvement, but we also find out which manufacturers are truly hitting the mark with owners,” said George Peterson, president of AutoPacific.

“The results demonstrate we are succeeding in our mission to provide our customers with a premium ownership experience,” said Duncan Aldred, vice president of GMC. “We are blending precision design, technology and capability throughout our lineup. When you add our luxury-focused Denali portfolio, which makes up nearly 25 percent of GMC sales, we are setting ourselves apart from our competitors.”

For more information about AutoPacific’s 2016 Ideal Vehicle Awards, visit www.autopacific.com.

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research, forecasting, and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: www.autopacific.com com and http://vehiclevoice.com/



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