Chevrolet Announces 2017 Colorado ZR2 Pricing Starting at $40,995

Chevy’s all-new off-road performance truck will be priced more competitively and have better standard equipment than the nearest comparable vehicles

DETROIT — After revitalizing an entire truck market segment with the launch of the Chevy Colorado, Chevrolet continues to innovate in the midsize pickup segment. The high-performance, off-road ZR2 trim level will launch this spring for the 2017 model year with a starting price of $40,995 MSRP including a $940 destination fee.

“ZR2 is truly a segment of one and does everything well — from traversing heavy two-track trails to high-speed desert running and full-on rock crawling. We’re thrilled to be able to offer it for more than $2,500 less than the next closest comparable vehicles. Taken in the context of serious off-roading, $2,000 will buy you 50 years of annual passes to Arches National Park in Moab, Utah,” said Sandor Piszar, Chevrolet Trucks marketing director.

“Some vehicles that customers might cross-shop with ZR2 can spec out as much as $26,000 more than our truck — or the price of a well-equipped 2017 Colorado. When you buy a ZR2 at the starting price of $40,995, you are getting all of the significant off-road technologies standard with the vehicle, as well as an eight-speed automatic transmission and a wealth of other features at no additional cost.”

Available options on the 2017 Chevrolet Colorado ZR2 will include:

·         Class-exclusive 2.8L Duramax Turbo-Diesel engine, paired with a six-speed automatic transmission, capable of 186 horsepower and 369 lb-ft of torque

·         Choice of crew- or extended cab configurations (including short and long beds, respectively)

·         7-speaker Bose premium audio system

·         Dealer-installed, bed-mounted spare tire carrier

·         Full-length black vinyl floor (no additional cost — standard interior features leather seats and carpet)

The ZR2’s starting MSRP includes a number of key standard features unique to the trim level, such as:

·         Class-exclusive front and rear locking electronic differentials

·         Revolutionary, segment-exclusive Multimatic Dynamic Suspensions Spool Valve (DSSV^TM) dampers

·         Off-road rocker protection

·         Modified front and rear bumpers for better off-road obstacle clearance

·         Exclusive ZR2 17 x 8-inch aluminum alloy wheels

·         31-inch Goodyear Wrangler Duratrac off-road tires

·         New cast-iron control arms

·         An aluminum skidplate that protects the radiator and engine oil pan

·         Autotrac transfer case

·         Transfer case shield

·         Aggressive grille and hood combo unique to ZR2

·         Modified rear axle with a 3.42 ratio

·         Front and rear tracks widened 3.5 inches over a standard Colorado

·         Suspension lifted 2 inches over a standard Colorado

·         Off-Road Mode Technology

·         4-wheel disc brakes

Other standard features include:

·         Tow/haul mode

·         Trailering Package, including trailer hitch and 7-pin connector

·         Integrated trailer brake controller

·         Spray-on bedliner

·         Heated driver and passenger front seats

·         Wireless phone charging

·         Rear sliding window

·         EZ Lift and Lower tailgate

·         Locking tailgate

·         Recovery hooks

·         A six-speaker audio system with Chevrolet MyLink Radio with Navigation and an 8-inch diagonal color touchscreen, AM/FM stereo with seek-and-scan and a digital clock, Bluetooth streaming audio for music and select phones, voice-activated technology for radio and phone featuring Apple CarPlay and Android Auto capability as well as an auxiliary jack

·         All-terrain spare tire with unique ZR2 wheel

·         Four USB ports: one on the instrument panel, one in the center console and two in the rear of the center console

·         Electronic automatic cruise control

·         Rear window electric defogger

·         OnStar 4G LTE with built-in Wi-Fi

·         Rear Vision Camera

·         Remote keyless entry

·         Remote vehicle starter system

·         4-way power front driver and passenger seat adjuster with power driver lumbar control

·         Rear seats with underseat storage

Standard powertrain is the 3.6L DI DOHC V6 with a class-leading 308 horsepower and 275 lb-ft of torque that is shared with other Colorado models.

The ZR2 is available only as a four-wheel-drive vehicle.

The 2017 Chevrolet Colorado ZR2 goes on sale this spring.