2/19/09

Tilt Cab Advantage #2

Continuing the series on successful selling of a tilt cab versus the conventional cab, the second most important advantage for me is the "footprint." By footprint, I mean how much space the truck takes up, with length being the main focus.

This is important because it has a lot to do with prospects making a decision on a truck. They may have maneuverability, job site size restrictions, parking issues, or other things in mind, and the footprint will settle those issues, or cause them to look further.

Here's an example of what I mean. Let's say the customer really needs a 16' flatbed to carry the right amount of cargo to their destination. If we took a conventional cab truck, the wheelbase for that is going to be about 200" (16.7 feet) and the overall length is approximately 316" (26.4 feet). That is a big footprint and were not discussing turning radius yet, but that is a huge issue here.

Now, let's look at how the tilt cab advantage will change this image. On the tilt cab, the wheelbase will be about 150" (12.5 feet), and the overall length is approximately 268" (22.4 feet). The difference is approximately 4 feet. That is a HUGE difference in footprint with the same size body to do the same job.

Being able to manage the overall footprint of a commercial truck, whether on the job site, city streets, or parking is a very important issue to customers. They may call it other things, but it all comes down to how big the thing is and how much space it takes up. This is where the tilt cab shines.

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