Great Dealer Websites: Winkel GMC

This is a new spot in our Commercial Truck Success IdeaLetter where we share great dealer commercial websites that we find or are sent to us. Since we also build websites for commercial dealers, we are always looking for those who stand out ahead in website thinking.

This time the spotlight is on:

Winkel Commercial Truck Center in Reno, Nevada.

Here's some things we liked about their site:

  • This is a separate website from the retail store and has a separate URL address.
  • Good domain: winkelfleet.com
  • Great graphics
  • Truck with body changing on home page is interesting.
  • Links to retail site.
  • Nice header and relatively easy to navigate.
  • Address, phone, fax and toll free number in header on every page!
  • Multiple menus. Easy navigation.
  • Good inventory photo arrays with multiple photo angles.
  • New AND used commercial inventory links and easy to use.
  • Right side menu has links to large photos of upfitted trucks that may compliment certain trades such as, traffic control, landscaping, refrigerated, catering, and much more.
  • The "Gallery of Possibilities" Wonderful.
  • Staff with names, position, phone, fax, cell phone, email link. (NEED PHOTOS!--Make it human!)
  • Contact us has information plus a form which is better than most.
  • Service & parts informational links with contact names and numbers.
  • We think this is a great dealer commercial truck website. We really do appreciate a good commercial website.

This one should be doing a good job for the dealership!


If you see a dealer commercial truck website that you think is a good one, please send it on to me at tminion@commercialtrucksuccess.com.

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